The paper’s objective is determination of knowledge status regarding gossip websites. After preliminary terminological considerations, survey results have been presented. Their objective was analysis of the general knowledge and opinion of respondents on the above mentioned websites and their role in creation of image in the media. Analytic and synthetic method and diagnostic poll was used in the article. The phenomenon of image creation in the media by means of gossip websites is as new as websites themselves. It is based on common knowledge, therefore is subjective and chaotic. It serves ad-hoc objectives. It is based on generalisations, frequently on scientific pseudo-authorities, does not lead to theoretical knowledge and does not serve the general world cognition. The created image is sometimes false, elusive, trite and stereotypical. Several gossip websites operate in Poland. The content of majority of their news overlaps. Domain of many celebrities is the principle: “it is not important how people talk about how; it is important that they talk about you” Results of the survey have not surprised its authors. Poles read gossip websites. They know their subject area. They decry any symptoms of breaking the basic moral values. Under the influence of read gossips, respondents try to asses a given public person, thereby realizing one of the major objectives of the analysed websites. They built opinion regarding a given person and then consciously or not, pass the opinion in social contacts. The respondent also acknowledged that revealing of one’s privacy is controversial behaviour. However, after hearing such original news, they remember more a given celebrity. The conducted research has proven that gossip websites to some degree create celebrity image in the media. Internet users assess a person taking into consideration not necessarily positive news inserted on gossip websites.