Abstract: The aim of this paper is to examine the opinions of customers of local government cultural services on the need to revitalization the Radziwiłł Castle and Park Complex in Biała Podlaska and to identify determinants of these opinions. Material and methods: The methods of literature analysis and diagnostic survey were used. Results: The respondents using cultural services in the city confirm the need to revitalization the Radziwiłł Castle and Park Complex in Biała Podlaska. The reconstruction of the castle in its original form was most often supported by the inhabitants of the city, the elderly and people who assessed their financial situation poorly. Whereas men, young and low educated people were most often against the reconstruction of the castle. Conclusions: The research results indicate the need to revitalization the most important elements of heritage. There is also an urgent need to strengthen the cultural education of schoolchildren, especially in the area of local identity.