ORIGINAL ARTICLE
COMMENTS ON TEACHING MARKETING DIRECTIONS MANAGEMENT WITH PRACTICAL PROFILE
1
Zarządzania, PSW w Białej Podlaskiej, Polska
Submission date: 2020-04-11
Final revision date: 2020-06-22
Acceptance date: 2020-06-22
Publication date: 2020-10-16
Rozprawy Społeczne/Social Dissertations 2020;14(2):86-106
KEYWORDS
marketing teachingpractical profileMarketing in trade and servicesmarketing skillsrelationship between theory and practice
TOPICS
ABSTRACT
Abstract: Management is one of the fields of study which can be implemented based on the so-called practical teaching profile. Marketing subjects occupy an important place in teaching these issues.
The purpose of the article is to present selected problems related to marketing teaching in practical management studies. Material and methods: The article presents the essence of marketing as an area of knowledge. It describes how the subject Marketing is implemented in trade and services and explains why it is a practical subject. Results: Barriers related to this type of teaching are discussed. In connection with the sometimes erroneous view that teaching practical marketing should be completely devoid of theory, explaining what marketing theory is and what role it plays in practical marketing teaching Conclusions: The summary of the article presents the conclusions resulting from the analysis.
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