Abstract: In this study, I would like to draw the readers' attention to the size reached by the contemporary advertising market of medications, dietary supplements and medical devices. It is probably the first market analysis on such a broad scale, conducted by the same person Material and methods: For this purpose I managed to measure the intensity of advertising of these products on television, on the radio and on the Internet. The advertisements are classified according to several parameters (quantitative analysis) . I also selected some marketing strategies which, in my opinion, influence recipients the most and encourage them to purchase a given product (qualitative analysis). Results: Medications, dietary supplements and medical devices are the most-advertised product category in the mass media. Conclusions: The high frequency of broadcasting, large expenditure on advertising and appropriate marketing efforts build the habit of consumers reaching for a tablet in many situations.