In this article the issue of the transformation of mass culture, from its beginning to the modern times, was synthetically presented. The conclusion is that culture is indefinable; it is subjective response as well as the reflection of new behaviours, preferences or hierarchies of values. Nowadays, the voluntary participation in culture would mean institutional acquisition and of „self-culture”, controlling it with one’s mind and concious learning of schemes or standards derived from other cultures. The ideal solution would be to freely use both those worlds, retaining self-identity at the same time. The article was based on available dissertations, press sources and published research results.