THE ANCIENT SOURCES OF MARKETING THOUGHT
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| 1 | Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej |
Publication date: 2019-07-25
Rozprawy Społeczne/Social Dissertations 2012;6(2):15–30
KEYWORDS
ABSTRACT
As a university subject and an object of systematic research and scientiϐic studies, marketing has been around
for more than 100 years. It appeared in the early 20th Century as a separate science which emerged as a branch of applied
economics. However, the sources of marketing thought have a much longer tradition. The article argues that they go as far
back as to antiquity. It describes the general background of the ancient philosophers’ interest in the market and market
exchange, the controversies which arose in relation to the opinions on marketing voiced by ancient thinkers, and the logic
of Plato’s marketing system.
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