Article presents some elements functioning of students and teachers in the media reality. It shows the place and importance of media education in the process of socialization, the reality of school in the face of the implementation of information and media content, which is seeking ways of meeting needs and creating media competence in formal education and informal education. Article shall also issue threats and opportunities faced by the contemporary youth in the media. Moreover, brings national and EU documents, including signiϐicant rationale for the necessity of building a coherent vision of building a media reality on grounds axiological, needs and expectations of young people immersed in the media and the vision of a knowledge society